Sarahah was designed as a way to “get honest feedback from your coworkers and friends.” The app allows users to send anonymous messages to one another. It was #1 on the Appstore; ahead of YouTube and Facebook and Snapchat on July 31st. According to the creator of the app, it has 14 million registered users as of July 23rd, 2017.

This audit was conducted on an iPhone 7 in early October, 2017. The below powerpoint has a full walk through of the app annotated with in-depth feedback. We've also included a high level overview of some of the areas for improvement which emerged.

Areas For Improvement & Opportunities For Growth

• App Store Screenshots
  • Better Visuals Which Showcase Sarahah's Unique Value Proposition
  • Removal of Content Which Is Remanant of App's Intial Concept
  • Opportunities for Localization of Content Used In Screenshots
• More Sharing Call To Actions
  
  • Sharing CTA Placement In Empty States of The App
  • Better Profile Sharing Mechanism
  • Embed Social Sharing Links
  • Stronger Unreigstered User Upsell
  • Place CTA in OG Metadata HTML Tags
• Bugs Hindering Growth
  • Changing Email Address Flow Broken
  • App Crashes on 1st Inbox Message
  • Inconsistency of Empty State 'No Messages' Graphic
• Miscellaneous Suggestions
  • Username Suggestions If Username Already Taken
  • Push Notifications Request Priming
  • Better Friend Discovery Powered By Signup With Existing Social Apps