Rucoy Online is an Massively-Multiplayer-Online-Role-Playing-Game, or MMORPG for short. It's exclusive to Android and the app has over 1 million downloads and 57,000 five star reviews. We conducted this audit because we were fans of Rucoy's quick onboarding experience and how this indie low budget game had racked up a large and committed fanbase.

This audit was conducted on an Samsung Galaxy S8 during late November 2017. The below powerpoint has a full walk through of the app annotated with in-depth feedback. We've also included a high level overview of some of the main points from our growth audit.

Growth Audit Highlights

• What We Liked
  • Simple Gameplay Mechanics
  • Players Are Quickly Dropped Into The Action
  • Chat Interface Is Easy To Use
• Areas For Improvement
  
  • Better Instructions
  • Too Slow Of A Feature Rollout For New Users
  • Opportunities To Drive Referrals